Harrogate Water has announced a five-year partnership with Ascot as Official Water Supplier to run from 2018 to 2022.
The announcement, in the run up to Royal Ascot, Britain’s most valuable race meeting, extends the successful three-year sponsorship deal signed in 2015.
The sponsorship arrangement will include a Harrogate Water sponsored race as well as branding on site, print advertising in race cards, brochures and the Royal
Ascot Magazine, and joint digital marketing. Still and sparkling Harrogate Water will be available across all bars, restaurants and fine dining sites in PET and glass on all race days, including Royal Ascot.
Harrogate will offer racegoers free bottles of spring water on exit during Royal Ascot and Saturday flat race days, as part of “Pace Yourself”, the racing industry’s drink awareness campaign. Teams of litter pickers will collect any discarded bottles in and around the racecourse.
Harrogate Water and Ascot are also working together on a sustainability project to improve recycling across the site. The project builds on the Incredible Shrinking Bottle ‘Twist it. Cap it. Recycle it.’ campaign launched by Harrogate Water and Keep Britain Tidy. It will include greater staff awareness and improved recycling systems to be rolled out across the estate. All Harrogate Water packaging is 100 per cent recyclable and its PET plastic bottles contain 51 per cent UK post-consumer recycled plastic (rPET), the most of any UK bottled water producer.
Harrogate Water brand manager Nicky Cain said:
The five-year extension speaks volumes about the success of the partnership and the benefits of being associated with one of the world’s finest and most famous social and sporting venues.
Ascot race days are internationally celebrated events, quintessentially British and synonymous with elegance and style; the sponsorship is a perfect fit for both brands. It reinforces our position as the UK’s number one premium bottled water brand.
In three years, Harrogate Water has doubled in size and we have seen a phenomenal growth in both home and export markets.
Juliet Slot, chief commercial officer at Ascot Racecourse, said:
Harrogate Spring Water is a brand with refined heritage and spa origins dating back to 1571, which complements Ascot’s 300-year heritage.
Harrogate Water also sponsors England and GB Hockey which includes the Vitality Hockey Women’s World Cup in London in July.
Harrogate water was discovered in 1571 by Queen Elizabeth’s physician and it was first bottled in 1740, making it the original bottled water.