Emily Baldasera, Dan Elvin and Vicki Freestone
Emily Baldasera, Dan Elvin and Vicki Freestone

Planning Potential boosts Harrogate team with three appointments

in Business/Harrogate

consultancy Potential has boosted its presence in  and the north of England – welcoming three new members to its specialist team.

Vicki Freestone has joined as an Associate Director. She joins Planning Potential from Turley. Vicki has over 15 years’ experience working in both the public and private sectors and expertise in commercial and retail planning.  She has been based in Yorkshire for over ten years.

Vicki sits on the steering group of the Business Improvement District () and chairs the Office Working Group, which identifies and implements projects and initiatives within the area which benefit office levy payers. She recently set up a network for parents working in the property industry and through her involvement with Women in Property’s Mid-Career Taskforce, has inputted into an All Party Parliamentary Group on Women Returners to Work.

Senior Planner Dan Elvin joins Planning Potential from Peacock and Smith. Dan has ten years’ experience in the private sector having worked for property developers, landowners and consultancies. Prior to joining Planning Potential, Dan worked in Sheffield, Lincoln and Leeds on a wide variety of planning projects.

Emily Baldasera has also joined Planning Potential’s Harrogate team as a Planning Assistant. Emily graduated in Town and Regional Planning from the University of Sheffield and had previously developed her knowledge of the planning system through work placements with local authorities.


Planning Potential Director and co-founder Helen Cuthbert said:

We are delighted to welcome Vicki, Dan and Emily to our Harrogate team. We have been asked to support our clients with an increasing number of projects in Yorkshire and the north of England and, alongside this, we want to ensure that we continue to provide the same level of service our clients have come to expect from us.

We aim to be an efficient and responsive company, with expert local knowledge, and these appointments in Harrogate will help us fulfil that objective – placing expert knowledge and experience in the areas where they are most needed.

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