CSC appoints Acceleris to run global media campaign

Integrated Yorkshire PR agency Acceleris Marketing Communications has been appointed by CSC, the UK’s leading software provider for the structural engineering sector, to run a global social media campaign spanning four continents.

The new contract will see Acceleris – named ‘Most Outstanding PR Consultancy’ in the CIPR PRide Yorkshire & Lincolnshire Awards 2010 – work alongside in-house experts to engage the professional online community including civil and structural engineers. Acceleris is tasked with integrating a dedicated social media campaign into the company’s existing international marketing drive to engage professionals and enhance awareness of its products following the launch of its new brand and website earlier this year.

Acceleris Harrogate

Pudsey-based CSC has been developing innovative software and providing technical support to structural engineers for 35 years.

Last month the company announced its entry into the Indian market with the purchase of the structural software division of Pune based SoftTech – the first acquisition for the Leeds based business.

CSC now employs over 120 staff worldwide with key offices in the UK, Australia, Hong Kong, India, Malaysia, Singapore, South Africa and the USA. It reported a 17 per cent increase in turnover for the year ending March 2011 from £6.4 Million to £7.5 Million.

Acceleris director and head of PR, Louise Vaughan said: “CSC has an innovative portfolio of software products used to create some of the most iconic buildings across the globe and with an ambitious expansion strategy it’s exciting to be supporting them at such a dynamic time for the business.

“Although we have been incorporating social media into client campaigns for a few years we have seen a huge increase in demand over the last twelve months and now integrate social media in one form or another across the vast majority of our communications work. In the case of CSC, it offers an innovative and highly cost effective way to deliver tailored communications to engage with target clients across the globe.”

CSC CEO, Mark Roberts, added: “Acceleris impressed us with its proven expertise in digital and online communications. In a medium which is expanding at an alarming rate, the team has a well rounded understanding of the importance of social media and we are very much looking forward to what they can achieve for us.”

Acceleris Marketing Communications is an integrated public relations and communications agency operating for clients in the public and private sector internationally, nationally and regionally. Launched in December 2006, Acceleris, based in Harrogate, Yorkshire, has generated more than £5 million in revenues and is ranked within the top three regional agencies by fee income.



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