Playtech and BetVictor Sign a UK Content Agreement

20 November 2022

A new content agreement has been reached between BetVictor, a top European iGaming operator, and Playtech, one of the best gaming technology firms in the world. Through the agreement, BetVictor will introduce a number of Playtech’s highly regarded titles to the British market.

According to the agreement, Playtech will provide Playtech Casino and Live Casino content for BetVictor. All of the BetVictor Group’s brands, including BetVictor, Parimatch, Heart Bingo, and talkSPORT BET, will offer the new games and solutions at launch.

As stated by Playtech, one of the top software developers in the casino industry, with many of the best no deposit casinos using Playtech in their games lobby, BetVictor will gain a comprehensive library of iGaming games as well as several messaging and advertising options. Customers can utilise these customised World Cup 2022 tables to enhance their sports betting experience by using them.

The new agreement, which Playtech and BetVictor signed on October 24, is their first collaboration in the UK. The arrangement also offers a great deal of room for growth, giving Playtech more coverage in some of BetVictor’s other territories. The iGaming operator is now considering debuts in places like Ontario and Germany.

The operator BetVictor presently has more than 3,000 games available across its brands. The acquisition of Playtech titles will broaden the company’s content selection and help it appeal to more gamers.

George Voyatzis, vice president of commercial at Playtech, discussed the new arrangement. He acknowledged that the chance to collaborate with BetVictor, which he praised as one of the top gambling firms, has left his staff “proud and excited.” The VP continued by saying that Playtech values the existing deal much since it will enable the supplier’s content to reach more customers in the crucial UK market.

‘’Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own’’, says Voyatzis.

Meanwhile, Playtech is a “long-standing significant partner in the business,” according to Turlough Lally, director of e-Gaming at BetVictor. Lally is excited to work with the supplier and start a new partnership as a result.

‘’Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK’’, says Lally.
Lally finished by saying that BetVictor aims to eventually broaden this collaboration and look into other regulated regions with Playtech. The businesses are anticipating providing their clients around the world with more engaging and cutting-edge content.

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