Developing Sustainable Practices in Business – A Guide to Growth in a Changing World

8 October 2021

An ever-increasing number of small businesses are beginning to take steps toward integrating sustainable development goals into their strategies. Global warming, pollution and unsustainable business practices are becoming increasingly important topics in public discourse. Therefore, the principle of the triple bottom line is gaining prominence. This concept posits that corporations should focus on measuring their environmental and societal impacts alongside their financial performance. Such an approach is also known as corporate social responsibility.

Younger generations are one of the leading drivers of this, as they now value factors like empathy and environmental consciousness over things like cost from their brands of choice. This will only grow in the future, so it is vital to develop sustainable business practices to harness this market and protect the planet. Continue reading to learn more about the budding relationship between business and sustainability.

What is Business Sustainability?

The sustainability of a business refers to the impact of a company, both on a societal and environmental level. When small businesses adopt sustainable management strategies, they begin to consider the broader implications of their actions rather than simply their effect on the bottom line.

As a sustainable business, you might begin to consider the community and country before settling on strategies. If your sustainability policies are sound, you can significantly impact the environment, both locally and globally. In doing so, you and your organisation will be doing your part to reduce the impact of global warming, societal inequalities and injustices.

Why Should Your Business Care About Sustainability?

The primary benefit of developing sustainable business practices is that your organisation can be at the forefront of tackling some of the most prevalent challenges facing humanity. Many of the issues being discussed right now are directly impacting our quality of life at present and will have ramifications for society in years to come. There is an obvious tangible benefit to taking proactive steps to rectify these problems. However, a growing body of research suggests that sustainable business practices can also increase your business’ chances of commercial success.

The ideas of social and environmental responsibility are now at the forefront of the minds of many investors. In the modern era, many people are looking to invest capital into business ventures considering ecological, societal, and governance factors in their decision-making process.

Additionally, studies now report that companies with the most outstanding social responsibility strategies are generally outperforming their competitors financially. This is likely due to consumers’ increased affinity with corporations that share their values and invest in green solutions. Ultimately, sustainable business practices are an effective way of building brand image, helping to bring in new customers and retain existing ones.

Social and environmental responsibility is no longer optional in the modern commercial landscape; instead, they are essential for success. With the ever-changing expectations for how businesses should operate and evolve, it is now common for executives to consider sustainable practices as an essential component of remaining competitive.

Current thought suggests that this will only go in one direction. As the impacts of climate change and social injustices become more apparent, consumers will become more attached to brands that share their values. This means that sustainable business practices will likely become one of the consumers’ primary reasons to do business with certain brands.

What Do Sustainable Business Practices Mean for Small Companies

It is all too common for small business owners to feel powerless when addressing these issues. Much of the world’s emissions and pollution stem from a handful of large, multinational corporations. However, many executives now believe that small businesses have as much responsibility for developing sustainable practices as larger companies.

Research suggests that small businesses generated over £2 trillion in turnover in the UK in 2020. This accounts for around 52% of the total turnover in the private sector during this period. While it might be challenging to get every small business owner pulling in the same direction regarding sustainability management, ignoring these organisations’ power is impossible.

One of the most significant challenges that small business owners face is staying competitive in a crowded market. For many small business owners, adding sustainability policies to the mix when struggling to stay afloat can be one headache too many.

Nonetheless, small business owners value sustainability highly. While 62% of executives believe that sustainability is key to remaining competitive, many have difficulties implementing suitable strategies. Often, these organisations do not have enough resources to successfully implement sustainable policies, and when they try, these strategies regularly result in failure.

There are many roadblocks in the way of small business owners looking to implement these policies, but if they can get past these, the benefits can be substantial. These benefits are both societal and financial and highlight the importance of sustainable business practices for small businesses.

How Can a Small Business Successfully Implement Such Strategies?

As mentioned above, one of the biggest challenges facing small businesses that want to become more socially and environmentally conscious is not willingness to try but the suitability of the strategies they implement.

This is where effective recruitment and training can be exceptionally beneficial. With the increased focus on the environmental impact of corporations, courses are becoming available to educate individuals about sustainable business management.

If you are a small business owner looking to develop your sustainability policies, consider taking a Business Sustainability Management online short course from the University of Cambridge Institute for Sustainability Leadership. Online business management courses like these will give you the tools to address your small business’s growing need for sustainability. With the ever-increasing demand for corporate social responsibility, business management short courses provide an excellent opportunity to react to consumers’ desires.

Taking a business management course online will help you to develop, communicate, market and build your company with sustainability firmly in the spotlight. Additionally, this sustainability management course will help educate you on the importance of technology for creating a better world and how innovations can deliver a higher quality of life to humanity, both socially and ecologically.

Additionally, showing your customers that you have earned a sustainability certificate online will bring some green credentials to your business. As stated previously, consumers are becoming increasingly aware of businesses’ impacts on the environment, so having credentials may help you to bring in new clientele.

Ultimately, sustainable business management can be significantly enhanced by taking business management courses online. Taking part in a training course could be worth the investment. For many owners, implementing their business sustainability strategies is the most challenging aspect of corporate social responsibility. Therefore, choosing to expand your knowledge can make all the difference in regards to successfully improving the surrounding environment and society.


Overall, we all have a responsibility to care for our environment and to fight societal injustices. In the past, it was common for businesses to aim for profits above all else. However, nowadays, this is no longer sustainable or desirable. With many consumers waking up to the disproportionate impact many corporations have on the environment, corporate social responsibility strategies are something customers use to distinguish between brands.

Small businesses have as much of a responsibility to implement sustainable practices as their larger counterparts. However, it can sometimes be challenging to employ such strategies successfully. Therefore, small business owners should improve their knowledge of the situation and adapt their business practices to tackle issues using online sustainable business management courses.

1 Comment

  1. The UK has set a goal for businesses to pledge to be carbon neutral by 2025. Meeting this goal would make significant progress towards reducing the country’s environmental impact. As mentioned in this article, businesses can seek sustainability certifications as a way to measure their success in reaching carbon neutrality. This resource dives more into specific certifications, such as PAS 2060 carbon neutral verification, ISO 14001 environmental management certification, and ISO 50001 energy management certification: Working towards earning these certifications is a great way for businesses to track their progress and show proof of their sustainable practices.

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