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Greene King IPA is calling for local Harrogate residents to head to The Royal Oak, Dacre Banks, on 26 August 2015 for their chance to appear on screen as part of its new ground breaking creative ad campaign.
Celebrating the very best of British pubs, the new Greene King IPA ‘To the Pub’ campaign is set to be an industry first as pub licensees up and down the country are handed the reins to capture the individual spirit, sense of community and authentic pub moments that take place in their pubs each and every day.
As one of 50 pubs to have been selected across the country, The Royal Oak licensee, Steve Cock, will be equipped with a GoPro camera and dedicated guide to capturing the action that will create all of the content for the Greene King IPA advert; putting local residents and customers directly at the heart of the campaign.
The finished result will see a series of 5o individual and entirely original adverts recognising the pub and local customers enjoying pints of Greene King IPA launched via a microsite throughout October and November. In addition three of the final adverts will be selected to air on TV up and down the country from September.
Chris Houlton, managing director, Greene King Brewing & Brands comments:
Authenticity is at the core of this Greene King IPA campaign and what better way to bring this to life than to hand control directly over to our licensees to capture those genuine pub moments that occur between real customers and communities.
The filming will take place on 26th August, from opening. Strictly over 25’s only and photo ID may be required for anyone who appears to be under the age of 25.