Harrogate Spring has been appointed the Official Water of England Cricket at Lords Cricket Club, the home of English cricket.
The biggest sponsorship deal to date for Harrogate Spring Water will see England cricketers provided with Harrogate Spring Water at every home Investec Test Match, Royal London One-Day International and NatWest International T20 starting with the team’s first international fixture of the summer, the NatWest International T20 against Sri Lanka at The Kia Oval on May 20th.
The partnership with the ECB also includes sponsorship of the on pitch drinks break during each International match, broadcast live on Sky Sports. The ‘Harrogate Spring Hydration Break’ will be supported by stadium announcements and branding.
James Cain, Managing Director of Harrogate Water Brands, explained: We’re thrilled to work with the ECB to become The Official Water of England Cricket. The sponsorship deal is with one of the best cricket teams in the world is a major statement of intent from Harrogate Spring Water, and emphasises our commitment to maintaining our position as the No.1 premium British Spring Water.
David Collier, Chief Executive of the England and Wales Cricket Board, said: We’d like to thank Harrogate Spring Water for becoming the new Official Water of England Cricket. Harrogate Spring Water and the England and Wales Cricket Board both share a rich heritage, and we feel there is an excellent brand fit between Harrogate Spring Water and the England Cricket Team that will positively impact both parties.
Harrogate Spring Water’s partnership with the ECB and re-brand comes on the back of a progressive move that will aim to quadruple Harrogate Water Brands’ current business output.
Main photograph: Darren Gough and Harrogate Spring Water MD James Cain announce