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Social media earns beer retailer rewards

Harrogate-based Beer Hawk becomes the newest East Coast Rewards partner

East Coast has taken on-board beer retailer Beer Hawk as a new partner for its customer loyalty scheme ‘Rewards’ following a connection made via social media.

Beer Hawk Harrogate
Directors Chris France and Mark Roberts

The new speciality beer business, which launched in August of this year, used their social media savvy to connect to East Coast via social media platform LinkedIn, to set up a meeting to discuss working in partnership.

Following further meetings with East Coast, Beer Hawk, who offers over 200 speciality beers from breweries across the globe, is now a fully fledged member of the train operator’s loyalty scheme, with Rewards members able to redeem their points for cases of bottled beer.

East Coast Head of Marketing Natalie Cowen said:

I was really impressed by the tenacity of Mark and Chris, the founders of Beer Hawk, when they got in touch with East Coast via LinkedIn to ask for a meeting.

It ‘s important for East Coast to support small businesses from along our route, to help and encourage their growth and boost the economy in the regions we serve, and, by showcasing Beer Hawk and their products through our Rewards loyalty scheme to our customers we’ll hopefully help to achieve this.

By choosing companies, that fit with our values and customer profile, reinforce our goal of making travel more rewarding for our customers.

East Coast Rewards members can redeem their points against some of the best beers from across the world, with 8, 15 and 24 bottle cases available for 1,000, 1,500 and 2,100 points respectively.

Those choosing to indulge in some new varieties of the amber nectar will also be pleased to know that if they choose to purchase one of Beer Hawk’s ‘Discovery’ cases (a pre-selected case of beer, handpicked to show off the best of a particular style) they will receive a free gift-set worth £9.99.

Beer Hawk Director Mark Roberts said:

We’re delighted to become the newest member of East Coast Rewards. Being a new start-up business, we want to drive awareness of our brand by working in partnership with businesses that have a large customer base to appeal to.

We’re passionate about helping people discover that there’s so much more to beer than cans of lager piled high in a supermarket. We painstakingly select the best beers from around the world, and make sure that our customers are delighted with the service they receive and the value for money we offer. We would only work with a company who value the same things, and so becoming an East Coast Rewards member was an obvious choice.


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