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6 tips to getting the highest quality custom stickers

7 January 2021

Are you looking for custom stickers or labels? In the next few minutes, we’ll explain how you can get the best possible outcome; saving you time & money!

Let’s get straight into it.

1. Get high-resolution artwork

The higher the resolution of your artwork, the better the print quality will be.

There are two types of file format; vector and bitmap. We recommend using vector artwork where possible.

A vector file is made from maths so can be scaled without losing quality. Bitmap artwork is made from pixels. If a bitmap is scaled up, it can become blurry because each pixel is visible. 

If you are providing bitmap artwork, give a file that is 300DPI (dots per inch) and at least the same size as the final sticker you want to be printed.

2. Keep the cutline simple

Too many people want a complex cutline that follows every single small detail of their sticker.

We find this often doesn’t create the best finish once printed & applied because the edges can be caught & picked up quickly. Having a smoother cutline makes a clean edge, and a superior effect once applied.

A clean edge is vital for clear labels where you want the transparent material to be as invisible as possible.

3. Ensure text is legible

Too often, designs can be crowded, which is a mistake. It means the text gets smaller to fit and then become illegible.

We recommend a minimum of point 8 font and ideally 10pt.

4. Buy the right size

It sounds simple, but it’s incredible how many people get it wrong.

Many people zoom in on their screen to view the sticker. Make sure you view it at 100% to ensure it still looks good – this is especially important for small stickers (less than 3cm) because text can get tiny and deceive on the screen.

5. Find the right print supplier

There are a few points to mention here; most are common sense. 

Make sure they can deliver to your address before your deadline. Also, make sure your print supplier can manufacture the correct type of sticker for your application.

Finally, we recommend ensuring they print more than just CMYK so they get a wide colour gamut & can hit the colours you want.

CMYK colours can be quite limiting, so find a supplier that can print orange, violet, green and white to hit your required colours. 

6. Choose the right material

The trick is not to overdo it.

If you need a sticker or label for a short term application, choose a paper sticker to keeps costs down. It’s also good for the environment because they degrade.

If you have a premium brand or want your sticker to last a long time, go for a plastic sticker with a laminate. The laminate protects the printed layer and the plastic is waterproof, scratch-resistant and will last years, even outside.

I hope these six suggestions help you to get better custom stickers. If you need any more advice, please comment below.


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