The appearance of your commercial building says a lot about your business. If you want to attract new customers or impress potential clients, you’ll need to ensure that the exterior of your property reflects your business. While many business owners focus on improving their in-house processes and finessing their products or services, a considerable number overlook the appearance of their commercial buildings. However, there are important reasons to invest in the exterior of your premises, including the following.
1. Make a Good Impression
The first thing people will see when they arrive at your premises is the exterior. You only have one opportunity to make a good impression, so don’t let the exterior of your buildings let you down. If you want to reinforce your business’s credentials, it’s vital to have an exterior that’s visually pleasing and well-maintained.
2. Showcase Your Branding
The exterior of your premises should always reflect your branding, so why pass up the opportunity to showcase your company’s personality? From painting your premises in corporate colours to displaying company signage, there are various ways you can ensure your commercial properties reflect your brand.
3. Keep Your Business Safe
There’s a good chance you’re legally responsible for maintaining the land surrounding your businesses. If you’re the owner or the leaseholder of the land, it’s vital to make sure it’s safe and fit for purpose. Maintaining the exterior of the building and the surroundings can reduce the risk of accidents and protect your business from subsequent legal claims.
4. Exemplifies Attention to Detail
When your buildings and land are well-maintained, it reinforces the fact that your business cares about its surroundings. If you don’t show attention to detail to your own premises, customers won’t be convinced that you’ll give them the attention they deserve either. By enhancing your own company’s premises, you can highlight your professionalism.
5. Prevent Building Damage
If you own commercial buildings, you’ll want to do everything you can to protect them from degradation. Even if you’re a leaseholder, you might find that you’re responsible for the cost of repairs, so it’s important to keep your commercial premises in good condition. Routine maintenance will reduce the risk of damage occurring and prevent small repairs from turning into a major problem.
With so many reasons to improve the look of your commercial buildings, it’s easy to see why companies invest in their premises. If you want to impress new clientele, meet regulatory requirements and protect your business, it’s vital to focus on the appearance of your commercial premises.
Fortunately, transforming your company’s exterior doesn’t have to be a burden. There are plenty of simple and straightforward ways you can enhance the exterior of your buildings and keep them well-maintained. For inspiration, take a look at these innovative ways to transform your company’s exterior now:
1. Cladding Spraying and Painting
With the right building supplies and materials, you can transform the exterior of any commercial buildings. From painting woodwork and brickwork to cladding spraying for tile hanging and metal cladding, there are plenty of options available. By choosing a weatherproof material to enhance the exterior of the property, you can also minimise the risk of property damage in the future and keep your premises looking tip top for longer.
If you want to maximise your branding, consider spraying or painting your premises with your company’s corporate colours. Alternatively, you may want to choose shades that will ensure your commercial premises are in-keeping with their surroundings. Of course, you could decide that a bold and vibrant exterior will help your commercial buildings to stand out from the crowd.
2. Hard Landscaping
Hard landscaping is a great way to enhance the appearance of your business because it’s easy to install and maintain. With a range of building supplies and timber supplies, you can incorporate decking, gravel and stone pathways into your surroundings. What’s more, getting building supplies online from reputable firms like https://armstrongsupplies.co.uk/ can substantially reduce your costs and enable you to transform your business on any budget. Armstrong Supplies come highly recommended as you will likely source everything you need from their one store.
Depending on your resources, you may also want to incorporate soft landscaping into your surroundings. Grass, plants and shrubbery can be a great addition, but it’s important to note that soft landscaping can require more maintenance than concrete, brick, timber and gravel. Providing you’ve got the resources to maintain soft landscaping, a combination of the two can be great for any business.
3. Update Your Signage
Every business should have some form of signage but the options you choose can really transform the exterior of your commercial buildings. Remember – your signage plays a duel role. As well as reflecting your branding, it also tells customers where you are and enables them to locate your premises easily. Whether you opt for channel signs, neon graphics or window art, spend time ensuring your exterior signage is easily readable from various vantage points and a range of distances.
4. Add Lighting
Illuminated signage can be a great way to light up the exterior of your property but this isn’t the only way to brighten up your commercial buildings. You can add a variety of lights to keep your buildings illuminated, such as globes, spotlights and floodlights.
Keeping your premises well-lit doesn’t just create a good impression and make your business easy for customers and clients to find. It also helps to increase security and enhance safety. When your premises and their surroundings are well-lit, people are less likely to experience slips, trips and falls, which helps to protect your liability. Furthermore, good security lighting will help to deter would-be trespassers.
5. Bring Your Business Outdoors
Depending on the nature of your company, you may be able to acquire new customers by bringing your business outdoors – literally! If you have sufficient space, you can incorporate your products or services into your exterior when your premises are open for business. Restaurants, takeaways and bars can offer outdoor seating, for example. Alternatively, retail units can showcase goods and offers at the entrance to entice customers inside.
If you want to make the best use of your outdoor space and give your business a new lease of life, you can create a welcoming environment for customers. By adding an awning, outdoor heaters and comfortable seating, for example, you can encourage people to stop by and make a purchase.
At a time when many businesses are having to reduce their capacity to facilitate social distancing measures, making use of your outdoor space can be a big advantage. In fact, many firms are being encouraged to do so in order to maximise their capacity. Providing you’ve got sufficient space and the relevant permits, this can be a great way to enhance the exterior of your business and attract customers.
Maintaining Your Commercial Buildings
Now you know why it’s so important to enhance the exterior of your commercial property and how to transform your premises, you’ll be eager to get started. With so many different options to explore, you can get the building supplies and timber supplies you need to create a bespoke exterior. By doing so, you can ensure that your commercial buildings reflect your brand, appeal to your target audience and showcase your company’s credentials.