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Harrogate Hotel sees surge in hotel bookings following TV programme

Local Harrogate hotel, The Yorkshire has seen a significant spike in website traffic up by 1,274% and subsequent hotel bookings following their TV debut on Channel 4s current series ‘A very British hotel chain: inside Best Western’, which aired last night.



Local Harrogate hotel, The Yorkshire has seen a significant spike in website traffic up by 1,274% and subsequent hotel bookings following their TV debut on Channel 4s current series ‘A very British hotel chain: inside Best Western’, which aired last night.

The programme which follows the life of Best Western’s head office team and some of the groups membership properties for three weeks, featured The Yorkshire last night with key members of the team Simon Cotton, Managing Director and two of the housekeeping team Anita Dover and Julie Wells all featuring heavily in the programme.

The episode showcased The Yorkshire Hotel’s journey as they joined Best Western as a member of the affiliation hotel group. The airtime has caused a positive effect on web traffic and bookings with a significant spike of 1,274% compared to the day before and a 181% increase year on year in website traffic with a surge in bookings from August to the end of the year.



Simon Cotton said:

Life in hospitality is always entertaining so I am not surprised Channel 4 has embraced the industry with this programme. The Yorkshire Hotel is such a focal point in Harrogate and is set right in the heart of the town. We filmed the programme last year before Covid-19 so you will see a very different side to where we are today – a side I am looking forward to getting back to.

The spike in traffic to our website and the surge in bookings is a very welcome boost to the hotel group and all the team are looking forward to getting back open again as soon as it is safe to do so and welcoming guests back through the doors.

The Yorkshire Hotel is owned by the HRH Group, a Yorkshire hotel, restaurant, inns and pub group with 8 establishments in York, Harrogate and Kirby Fleetham.

The final episode of the series air next Tuesday with Simon Cotton also set to feature as he joins in the Best Western head office annual conference.


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