Tej Lalvani and James Dawson
Tej Lalvani and James Dawson

Founder of Harrogate-based start-up on BBC’s Pitches to Riches

22 December 2018

James Dawson the man behind TEA+ Vitamin Infused Teas, will appear on BBC2 special which revisits memorable entrepreneurs from the last 16 series of Dragons’ Den.

The Harrogate-based entrepreneur will be shown alongside Tej Lalvani, who invested in the vitamin tea brand, negotiating an exciting new deal with national retailer Boots.


James’ said:

It was great to feature in a follow up to the original Dragons Den showing with Tej Lalvani. Our business has accelerated significantly since Dragons’ Den and was great for the BBC to be able to capture this with the revealing of our nationwide launch into Boots stores in January.


Since TEA+ appeared on Dragon’s Den in February, the brand has relaunched boasting a brand-new look and a partnership with Vitabiotics, the UK’s #1 vitamin manufacturer. This investment has been a huge opportunity for the company to leverage the expertise and trusted brand name of Vitabiotics.

Dawson launched TEA+ with wife Jade in 2016 when they left behind successful careers in Dubai to return to his hometown of Harrogate to start the business.

TEA+ quickly saw success, winning multiple start up business awards with their industry first range of vitamin infused teas, containing up to 100% RDA of vitamins per tea bag. The company launched to capitalise on the changing culture of tea drinking in the UK as black tea sales fall and growth continues in the green and herbal sectors.

The vitamin teas are already available in over 800 stores nationwide, including Holland & Barrett, , Ocado, Whole Foods and many independent health food stores. The new partnership between TEA+ and Vitabiotics plan to roll this out to Boots and more retailers in the UK and internationally in the next 12 months. They are also available to buy online at teaplusdrinks.com and vitabiotics.com

Pitches to Riches will air Sunday 30th December on BBC Two at 8pm, hosted by Steph McGovern.

Leave a Reply

Your email address will not be published.



Go toTop