Pateley Bridge has beaten hundreds of high streets across the country to be named one of Britain’s best.
Pateley Bridge defeated Kirkby Lonsdale in Cumbria and Langport in Somerset in the village category of the Great British High Street Awards, following a public vote.
Pateley Bridge received £5,000 and was awarded a trophy by High Streets Minister Andrew Percy at a ceremony in London earlier today (Monday 12 Dec).
High Streets Minister Andrew Percy said: Pateley Bridge deserves the very highest praise for being a category winner in this year’s Great British High Street Awards.
Their community spirit and creativity really made them stand out, with ballads, bunting, and a battle bus to boot! We’ll be sharing their excellent example to help others across the country learn from their success.
Keith Tordoff Chairman of Nidderdale Chamber of Trade said: I’m absolutely elated. I’m so pleased for Pateley Bridge, we can build on this and it means so much for the community.
Peter Donohoe, Sustainable Business Manager at M&S said: From the moment we stepped foot in Pateley Bridge high street we witnessed the strong collaboration between the Chamber of Trade, businesses, shops, schools and the church.
The bunting was out and the streets were lined with people – everyone came together to support their high street.
We couldn’t believe that eighteen months ago there were twelve empty units! Now there’s only one, proving that Pateley Bridge are worthy winners.
City Location Winner – The Cathedral Quarter, Derby
Runners up – Castle Arcade District, Norwich and Broadmead, Bristol
Town Centre Winner – Blackburn
Runners up – Hemel Hempstead and Banbury, Oxfordshire
Large Market Town Winner – Bridgnorth
Runners up – Hinckley and Market Harborough, Leicestershire
Small Market Town Winner – Hebden Bridge
Runners up – Chipping Norton and Thame, Oxfordshire
Coastal Community Winner – Falmouth
Runners up – Sea View Street, Cleethorpes and Prestatyn, Wales
Local Centre Winner – Hoole, Chester
Runners up – Claygate, Surrey and The Pantiles, Tunbridge Wells
Village Winner – Pateley Bridge
Runners up – Kirkby Lonsdale, Cumbria and Langport, Somerset
London Winner – Myddelton Road, HaringeyRunners up – Romford and Waterloo
Rising Star Winner – Stockton
Runners up – Leominster and Dornoch, Scottish Highlands
The overall winner was Blackburn.
Winners in each category will not only get a share of a prize pot worth £100,000, but they’ll win expert training from Google’s digital taskforce for shops, bars and restaurants, and a trip to Twitter UK’s London office to boost their social media skills.
The Great British High Street Competition 2016, run by the Department for Communities and Local Government, celebrates the great work that is being done to revive, adapt and diversify the nation’s high streets. It is one of the Government’s initiatives to help champion high streets as the cornerstones of the community.
This year’s competition saw a record 900 entries and 500,000 votes across all 14 categories, including the new categories for individuals and shops. On 18 October 2016 a shortlist of 27 places was drawn up to go through to a month long public vote.
Shortlisted village high streets were visited by judges from Marks & Spencer’s. The judges’ score accounts for 50 per cent of the overall result.
The second Great British High Street competition last year saw 230 entries and attracted more than 200,000 public votes, with Bishy Road in York crowned Britain’s best. Bishy Road found that winning not only boosted town pride, but also report a rise in sales due to increased footfall.
- The Great British High Street competition is run by the Department for Communities and Local Government and sponsored by British Land, the Post Office, Holland and Barrett, Boots UK, Google UK, Marks & Spencer, Wilko, Revo and Ellandi.
- The Google Digital Garage on Tour is a workshop which includes sessions for businesses on finding and keeping customers online and the chance to have one-to-one consultations with Google specialists to chat through their businesses digital needs.
- The overall winner received £10,000; category winners received £5,000 and runners up received £500 each.
- The final result across all categories followed an online public vote and expert judges’ assessments, each counting for 50 per cent.
- For more information visit the Great British High Street website at thegreatbritishhighstreet.co.uk