Soft launch of brand “Harrogate Independent Restaurants”

Many of the independent restaurants in have come together to develop a stronger brand “ Independent Restaurants”

The initiative has support from restaurants such as Deano’s Graze and Grill, William & Victoria, Nutrition Joe’s, Damn Yankee, Cattlemen’s Association, Cardamom Blacks, Luigi’s, Norse and Baltzersens.

It is about developing a greater awareness of how good local independents can be, along with the passion and commitment that a local operator puts into their business. It’s a step to helping them maintain position against the influx of chain operators to the town.

The website will feature information on each independent local , news and offers. It will become the go-to place for local indies.  It’s a relatively innovative way of working, with research showing that it is a way that they can challenge chain brand dominance by creating a stronger local brand.

A more formal launch will happen in the coming weeks.

The developing website can be seen at www.harrogateindependents.co.uk

and organisers are asking for support by joining the Facebook page https://www.facebook.com/Harrogate-Independent-Restaurants-1600581566909390/

Any enquiries from restaurants that would like to be involved admin@harrogateindependents.co.uk

 

 

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