Aldi’s Harrogate store has transformed one of its checkouts gold in honour of Team GB ambassador and Yorkshire native, Jack Laugher. On Wednesday night, the nation watched intensely as Jack alongside diving partner Chris Mears, made history by securing Team GB’s first ever gold medal victory in the men’s synchronised three-metre springboard final.
It is the first supermarket sponsor of Team GB and has been supporting Jack on his road to Rio. To celebrate the triumph, visitors to the Harrogate store will be able to revel in the gold medal victory in Rio from 18 August. Customers will be urged to dive in, go for gold and check out their items on the winners till.
Aldi has handed out over £145,000 in vouchers to spend in store to Team GB members including Sally Conway, Jazz Carlin and Samantha Quek.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, commented:
Everyone at Aldi is extremely proud of all of the Team GB athletes and we’re thrilled to have seen one of our ambassadors win a gold medal. We absolutely wanted to do something to celebrate and turning one of our tills gold at Jack’s local store will help us and our customers celebrate this victory.
You can also find out what food some of their favourite athletes love to eat and leave messages of support for their favourite ‘Homegrown Hero’ via the dedicated website www.teamgb.com/homegrownheroes
They can also follow all of the action from Rio on Facebook and Twitter using #TotallyRio.