The Yorkshire Agricultural Society, owners of the Yorkshire Showground, are submitting plans to build a hotel on the showground site.
They are working with Roomzzz Aparthotel for a 103 bedroom Aparthotel adjacent to Wetherby Road. Established in 2006, Roomzzz Aparthotel originates in Yorkshire. The architect for the project is the Manchester studio of BDP.
The Society’s Chief Executive Nigel Pulling said:
Our vision is to have an aparthotel which will be on a room only basis, ie there will be no public sales of food or drink. We see this as being complementary to the existing hotel and guest house accommodation offered in Harrogate.
Each year the showground hosts around 700 events and for many, on-site accommodation would be a great advantage. Thus this project would benefit the local economy, Harrogate’s reputation as a premier holiday and business destination, and enable us to increase our charitable activities. We are interested to know our neighbours’ views and will be organising public consultations to listen to their opinions.
Mark Walton, head of Roomzzz Aparthotel UK said:
The Aparthotel model is not the same as a hotel. Roomzzz guests are typically professionals and international guests looking for a longer term stay than a hotel can reasonably offer. We are confident that the appeal and the tried and tested model of Roomzzz Aparthotel will be of huge benefit to both tourism and the economy of Harrogate.
Mike Hitchmough, Architect Director at BDP said:
The partnership between Roomzzz and the Yorkshire Agricultural Society has created a great building that respects the semi-rural setting with a welcoming frontage. The strong linear forms and finish predominantly in white render and open timber boarding, sit well with the simple geometries and materials of the agricultural buildings elsewhere on the showground.