Finn has been appointed by Harrogate Water Brands as its retained PR and social media partner.
The appointment followed a rigorous tender process and Finn will work with the Harrogate-based business to help drive awareness and support its national and international distribution growth strategy through a campaign that includes media relations, social media and experiential.
Finn will support Harrogate Spring Water’s current Drink Original campaign, positioning it as the original choice for target consumers, as well as delivering PR and digital strategy to maximise the brand’s sponsorship of the England and Wales Cricket Board (ECB) and Ascot. This includes the launch of a specially-created video through social channels. The video features former England cricketer Darren Gough discussing his original hero Edgar Willsher, the first cricketer to bowl overarm, to coincide with the Ashes series.
Nicky Cain, marketing director at Harrogate Water Brands, said:
Finn really stood out to us as an agency that not only understands our business and direction of travel but one that has that rare blend of PR, creativity and commerciality.
We are looking forward to working with Finn as we embark on the next phase of growth for both our Harrogate Spring Water and Thirsty Planet brands.
The Harrogate Water Brands win comes at an exciting time for Finn following its recent naming as one of the UK’s top 100 PR agencies as well as recognition as northern agency of the year at the Chartered Institute of Marketing Northern Awards 2015.
Richard Rawlins, managing director and founder of Finn, said:
Both Harrogate Spring Water and Thirsty Planet are well-established and successful brands with the potential to achieve further market share in the growing bottled water market.
Finn has extensive experience with national consumer packaged goods brands and with our more commercial approach to PR the Harrogate Water Brands brief is a perfect fit for us.