The deal to supply bottled water to the 2014 British Fashion Awards aims to enhance Harrogate Spring Water’s premium position and stylish appeal to consumers and is part of its largest marketing campaign to date, which has included a full brand re-fresh and the introduction of the striking, new diamond bottle design.
The 2014 British Fashion Awards, taking place on December 1st, celebrates the best of British designers, creative and models in the international scene and Harrogate Spring Water will be providing water for some of the biggest names in the fashion world, including Tom Ford, Victoria Beckham and Vivienne Westwood.
The partnership includes providing Harrogate Spring Water’s dazzling glass bottles (still and sparkling) for the VIP awards ceremony dinner, and supplying the 330ml ‘Baby Harry’ hand-bag sized bottles in the goodie bags, to help keep guests hydrated in style throughout the night. The deal will also see Harrogate Spring Water branding being present on all collateral and marketing surrounding the event.
The sponsorship follows the original British bottled water brand picking up the Gold Medal for ‘Best Dressed’ at the annual industry British Bottlers Institute Awards, where it was commended for its classic and understated branding and elegant bottle design.
James Cain, managing director Harrogate Spring Water, said: Our national marketing campaign has really demonstrated a step-change in behaviour for Harrogate Spring Water.
It has helped consolidate our position as the No.1 premium British water through developing partnerships with well-respected national organisations such as the ECB and British Fashion Awards.
Being associated with the 2014 British Fashion Awards is a particularly appropriate fit, as Harrogate Spring Water’s innovative bottle design has been recognised for its stylish appeal. We really think it’s the must-have accessory for every occasion and the perfect way to maintain healthy hydration.
Jenico Preston, Head of Sponsorship at British Fashion Council, said: It’s no secret that water is the world’s beauty elixir, making Harrogate Spring Water a fantastic and fitting addition to the British Fashion Awards, one of the most dazzling evenings on the global fashion calendar.