Launching at the Spring Good Food Show in Harrogate this weekend, Ultimate English is a new range of premium confectionery designed to celebrate traditional childhood favourites from rich butter fudge and toffee to brittles, honeycombs and coconut ice.
Ultimate English is the first, independently branded product to be launched by Harrogate-based The Serious Sweet Company, which alongside sister company Confection by Design produces own-brand products and ingredients for some of the UK’s leading retailers including Marks & Spencer, Harrods, Tesco and Asda.
In 2013, The Serious Sweet Company sold over £2m of traditional English confectionery, marking an increase of 17% on the previous year. The Ultimate English range is initially being piloted to independent retailers, cafes and delis across Yorkshire, with over 70 stockists already confirmed. A national rollout of the brand is scheduled for later in 2014.
Managing Director of The Serious Sweet Company, Rob Whitehead (pictured), said: Ultimate English is about leading the charge in encouraging everyone to enjoy some of the rich heritage, food, drink and scenery that the county has to offer.
We’ve made fudge from our Harrogate home since 1843 and so we’re incredibly proud to launch our new range to Yorkshire people first. Although the brand doesn’t take itself too seriously, we have been serious about ensuring 170 years of confectionery know-how goes into the development of our range to create the world’s best fudge, toffees and brittles in unique, snack-sized chunks and shareable bag sizes.
Ultimate English’s one-man-band mascot – Alfred English – will be entertaining visitors to the Spring Good Food Show, before touring other Yorkshire towns over the coming weekend. For more information and Yorkshire stockists visit www.ultimateenglish.co.uk