Commercial gas supplier CNG has unveiled a new website and agent portal designed to streamline operations as the business welcomes further growth and industry recognition.
The new CNG site marks significant investment in the organisation’s online activity as it carves a niche for itself as ‘the real alternative’ to the Big Six energy companies. Led by the team at award-winning agency and digital marketing specialists Extreme Creations, the site, which will also include a second phase in the coming months, actively engages both customers and agents/brokers with increased functionality and a clean new design.
Extreme Creations is also behind the development of a long-term digital marketing strategy for CNG which is currently in the planning stages.
A major part of the new online strategy for CNG is to echo the ease of communication that customers increasingly seek in the modern utility market. The first phase of the new site brings major new features such as live chat, which are revolutionising CNG’s ability to resolve queries and address customer questions, while freeing up office-based teams for expanding the business and spending time on more complex account management tasks.
Also on offer is significant benefit to the CNG and agent relationship; with agents now able to access reports online in real time. This will free up manpower which would normally be focused on handling this side of the customer account on the telephone or via email.
The second phase of the new site will be completely customer-focused, ensuring that as the business moves into its anniversary year in 2014, that commercial supply customers with CNG are receiving the very best service available in the industry both on and offline. Phase two will consist of improved account management online, access to statements, improved online meter reading submission and tracking and swift, simple payments.
Antony Prince, Managing Director at Extreme Creations said:
We are thrilled to be working with CNG as their digital partner. The new website is distinctive, friendly and attractive and really captures the essence of the brand. It is designed to reflect the company’s desire to set itself apart in the sector, but also to act as a valuable asset to further enhance CNG’s excellent customer service offering.
Initial feedback has been great and we are looking forward to the delivery of a fully integrated digital marketing strategy in the near future.
CNG Operations Manager Colin Hollins said:
The new site is a reflection of our increasing efforts to continually improve the CNG offering to standards above those currently available in this industry.
By striving to be recognised both as an employer and a service provider we are showing the business community that CNG does more than the average, offers the best possible service and creates a relationship which is wholly geared towards the customer at every turn…off and now online.