Exclusive Harrogate-News reader offer marks Yorkshire Coffee firm’s Youtube success

19 November 2012

A Yorkshire coffee firm, whose YouTube video on coffee making has had almost 90,000 views in less than two months, is marking the film’s success with an exclusive discount offer for Harrogate News readers in the run up to Christmas.

The video guide to making the perfect espresso uses computer generated graphics and was created and posted on YouTube by online coffee boutique Le Café Shop in September.



Le Café Shop owner Patrick Joseph said the film was recorded to demonstrate how to use the site’s newest hand operated coffee machine, the Rok, which he expects to be one of his biggest sellers this Christmas.

Patrick Joseph said:

We’re always innovating our product range and the way we talk to our customers and with something like the Rok, which is very different to most of the electric espresso machines people are familiar with, we felt a video was the perfect way to communicate its qualities.

Mr Joseph said the company, which launched in 2008 and sells its own Haute Culture brand of French roast ground coffee and beans as well as coffee makers and accessories, had recently expanded its gift range and introduced a new line of personalised branded coffee tins for the corporate market.

To celebrate the success of the firm’s latest online campaign Le Café Shop is offering Harrogate News readers an exclusive 20% discount off everything in store at www.lecafeshop.co.uk

Patrick Joseph added:

We’re regular Harrogate News readers ourselves and this seems like a perfect way to celebrate our recent online success.

To claim your exclusive 20% discount off everything on the Le Café Shop site use the code HNEWS20 at the checkout. The code is valid until December 10th.

Click here to view the video of the Rok www.lecafeshop.co.uk


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