Overseas travel buyers were recently in Harrogate for a guided tour of the town’s Food and Drink scene (Saturday 10 and Tues 13 Nov).
The tour, supported by Visit Harrogate, was hosted by Yorkshire Appetite and organised by Avanti Destinations, a travel agency in Portland, USA.
Kay Atkinson, Food Ambassador at Yorkshire Appetite, said:
Avanti is a leading agency that helps American travel agents make arrangements for their clients, so showing them the charms of Harrogate is a way to help put our town on their agenda. The aim is to ultimately send more American visitors our way, as they often go to York and miss out Harrogate. We’re also supporting Visit Harrogate’s Independent campaign, as the tours show off traditional Yorkshire produce in our independents.
The two delegations of nine visitors per tour visited Starling Independent Beer and Coffee House, Yorkshire Tapas (at the Blues Bar), Cold Bath Deli, Vanilli’s, Hales Bar and Farrah’s of Harrogate.
Yorkshire Appetite, based in Harrogate, hosts culinary and cultural tours of the town to help visitors experience its history and culture, and enjoy the bustling independent food and drink scene.
Richard Spencer, CEO of Visit Harrogate, said:
Yorkshire Appetite is doing great work to help promote Harrogate as an international and European food and drink destination to overseas agencies. Harrogate really offers the very best Yorkshire has to offer and our food and drink scene is a distinctive part of our destination offer and a major contributor to our economy.
Visit Harrogate in association with Festival Publications launched an Eat Drink guide to Harrogate in the spring to help position the town as a foodie destination.