North Yorkshire’s very own Harrogate Water is going global with England and GB Hockey for one of the most eagerly-awaited events of the 2018 sporting calendar.
The Vitality Hockey Women’s World Cup begins in London on July 21 to a worldwide audience in what is billed as one of the biggest women’s elite sporting event in UK history.
Harrogate Water is a major three-year sponsor of England and GB Hockey and is the official water of the Vitality Hockey Women’s World Cup, which is being broadcast to 150 countries. BT Sport is the host TV broadcaster with daily programming throughout the tournament.
Hockey has been on a domestic high since Great Britain won women’s gold at the Rio Olympics in 2016 and eight gold medallists are among the England squad taking part.
Harrogate brand manager Nicky Cain said: “Following the World Cup heroics of Gareth Southgate’s England, attention now turns to the women’s hockey heroes of Rio.
“This is a huge moment for Harrogate Water and it is a tremendous time to be involved with England and Great Britain Hockey. More than ten million Brits watched Great Britain win gold in Rio and the Vitality Hockey Women’s World Cup will be watched by hundreds of millions, such is the popularity of the sport around the world
“It’s brilliant to see an elite team sport in which women are leading the way and becoming role models with huge popular support and appreciation for their achievements.
“We are thrilled to be part of this exciting worldwide event and to be working with Olympians to increase visibility of Hockey at all levels from grassroots participation through to elite level.
“We are working with the Vitality Hockey Women’s World Cup to promote healthy sports hydration to leave a legacy of sustainable best practice.”
England have a tough opening Pool B match against India on July 21 and then face the USA and Ireland. The England squad includes goalkeeper extraordinaire Maddie Hinch, who made a huge international impact with her penalty shootout heroics in Rio. She saved four in a row against the Netherlands to help GB to the gold medal. She was named FIH goalkeeper of the year in 2017 and 2018.
Harrogate Water has a strong record of sports sponsorship, as the official water of Royal Ascot and Ascot Racecourse and the official water of Yorkshire Cricket.