The Harrogate-based and market-leading multi-channel retailer, High Street TV (Group) Limited, has announced the appointment of Kirsty Minshall to the position of shopper marketing manager – a brand new role within the company.
Kirsty previously worked in shopper marketing at multinational manufacturer, Procter and Gamble where she was responsible for a wide portfolio of household brands including Ariel, Fairy, Gillette, and Pampers. Kirsty’s appointment is part of High Street TV’s ambitious three-year growth strategy.
High Street TV is the UK’s most successful and longest running multi-channel DRTV Home Shopping Channel, broadcasting over 3,000 hours per month across five dedicated TV channels. The company recently featured in The Sunday Times Fast Track 100 and was named the third-fastest growing in Yorkshire and ranked 42 in the national table.
The brand’s successful product portfolio includes NutriBullet, the Pressure King Pro and the QuadraPan – all category bestsellers. It trades with more than 35 leading blue chip UK retailers and trades globally.
Francesca Woodward, marketing director, said Kirsty was the ideal choice for this key marketing role: With her extensive experience in shopper marketing, Kirsty is extremely well placed to deliver events, campaigns, launch new products and manage key strategic projects.
Kirsty’s vast experience and understanding of shopper marketing will be invaluable towards our goal of making our business stronger, and enhancing our brand.
Kirsty is looking forward to the new opportunity at High Street TV and playing a key role in the business’ marketing strategy: I’m delighted to be joining such an innovative, fast moving & exciting company as High Street TV. I’m really looking forward to working with the team to drive growth and land strategic marketing plans with our retailer partners.