The Yorkshire-based bus companies have joined forces so customers on the 36, which serves Ripon, Harrogate, Leeds, can now buy one ticket on board which will let them travel into Leeds and then beyond the city centre to destinations served by frequent First buses.
Such destinations available on the £1 add-on ticket include the main city hospitals and universities, Elland Road for Leeds FC and the popular White Rose shopping centre.
It is one of the first times such an arrangement has been created in West Yorkshire.
Alex Hornby CEO at Transdev said:
We’re delighted to be working with First Bus on this voluntary partnership initiative. We’ve already invested £3.3 million in top-spec buses on the 36 this year, but we’re committed to go even further for our customers.
Independent research showed that some of our customers on the route travel further afield beyond Leeds city centre, and this lets them plan their onward journey from the outset very easily, and at an attractive price.
Offering this ticket is in the name of making bus travel simple and more convenient for our customers which obviously remains one of our top priorities.
Paul Turner, Head of Commercial for First West Yorkshire said:
The £1 add-on ticket gives customers even better access to Leeds as well as key destinations including St James’ Hospital and the White Rose Centre. This is a great example of partnership working between operators to put the customer at the heart of the bus network.
The ‘add on’ ticket costs £1 and can be bought from the 36 driver alongside any single, return or day ticket. The 36 runs every 15 minutes between Ripon, Harrogate and Leeds. The ticket is valid on First Bus routes within Leeds city Centre plus bus links to White Rose Centre, Elland Road and St James’ Hospital.
For timetables and other information please see www.harrogatebus.co.uk or www.firstgroup.com/Leeds