Brad Sugars

International coaching founder to make one-off Harrogate visit

7 October 2015

The founder of the world’s leading business coaching brand will be visiting Harrogate this month to share the benefit of his experience with Yorkshire businesses.

Brad Sugars, who founded ActionCOACH 25 years ago and is considered the best business coach in the world, will make just one visit to the North of England to deliver his new Uncensored seminar at The Crown Hotel on October 22. The following day, the same venue will also host his Unplugged workshop, one of just three to be offered in the UK this year.

ActionCOACH Andrew Cussons, who is based in Harrogate, said:

It is a real honour to have Brad Sugars in Harrogate this autumn, and a chance for business owners to see the most inspiring and successful coach in the world.
Most of his UK seminars and workshops take place in the south of England, but the strength of the Yorkshire economy, combined with a driven workforce of entrepreneurs and business leaders, made a stop in God’s own county an essential part of his tour.

During his last visit to Leeds, a very large proportion of the 700-strong audience came via Harrogate and the feedback was outstanding, so we invited him here to speak directly to the business community. The same spirit that brought the Tour de France to Yorkshire is bringing the world’s most successful business coach to Harrogate!

Brad has gone from setting up his own coaching business to running an organisation with 1,000 offices across 58 countries, so hearing him speak is a real game-changer and revolutionises the way you think about your business.


Places for the seminar are limited to fewer than 400 and are selling quickly, so early booking is recommended. Ticket prices have been specially negotiated for Harrogate and prices start from £10, with VIP options also available.

The 50 places available for Brad Sugars Unplugged are expected to sell out. Each delegate will get advice and support from the world’s leading business coach for just £1,000 for the day – a snip compared to the rate he usually charges for one-to-one coaching. Andrew estimates the day to be worth around £10,000 for each delegate.

Matt Plowman, of Plowman Brothers in York, heard Brad speak last year and believes it can help business people from any sector. He said:

If you take just one idea from Brad, it can really transform your business.

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