On four occasions, products have been stolen from the store in the Market Place.
Officers are appealing to anyone who recognises the man from the images to contact the police or for the man himself to come forward.
They would like to speak to him as he could have important information which could assist the investigation.
Anyone with information is asked to contact North Yorkshire Police on 101, select option 2 and ask for PC Andy Hanson or email firstname.lastname@example.org
If you wish to remain anonymous you can pass information to Crimestoppers on 0800 555 111.
Please quote reference 12140163638 when passing on information