Acceleris Marketing Communications in Harrogate has cemented its reputation as one of the leading motor sector communications agencies with a series of five new appointments set to add close to £130k in annual fees to the agency’s burgeoning specialist motor sector division.
Marketing leading fuel card Allstar, Toyota, Kia and Hyundai dealership network Vantage Motor Group, vehicle tracking business RAM Tracking, franchise dealer owned used car website Trusted Dealers and Judge Service – the UK’s leading provider of car dealer reviews – have all appointed the agency to deliver a series of integrated communications campaigns. These span traditional media relations, social media, event-based activity and corporate social responsibility campaigns.
In just six years since its launch Acceleris has built up a significant niche practice within the motor sector, having worked with some of the biggest names in motor retail. In recent months the Acceleris team has devised and implemented integrated communications campaigns for the UK’s leading fuel card reseller, The Fuelcard Company, Bauer Media’s MCN London Motor Cycle Show, leading vehicle rental supply, management and software company, Nexus Vehicle Management, as well as leading classified websites.
The wins follow a stellar start to 2013 for the agency, which has picked up twelve new accounts since the start of the year, and has been crowned ‘Large Agency of the Year’ in two major award ceremonies in the last six months – namely the ‘Golden Hedgehog Awards’, held in association with the Public Relations Consultants Association (PRCA) and the UK Public Sector Communications Awards.
Acceleris Director and Head of PR, Louise Vaughan, said:
As an agency we’re building up a strong pedigree in the motor sector because we deliver high impact campaigns that are very much rooted in delivering tangible, common sense, commercial returns for our clients.
The motor sector is a highly competitive industry which, like many others, has experienced huge challenges over the last few years. As such many companies are looking for ways of achieving cost effective stand out against their competitors and this is where customer-focused PR programmes can pay huge dividends.
Retailers in particular have experienced a huge shift in car buyers searching online – underlined very recently with the closure of Autotrader’s print title. As such devising eye catching campaigns that marry online content, recommendation and endorsement with traditional media exposure are a highly effective way of driving opportunities.