One of the UK’s leading web app specialists hires Dinosaur PR

7 October 2012
Chris Norton, who is born and raised in Harrogate and Managing Director at Dinosaur PR
Chris Norton, who is born and raised in Harrogate and Managing Director at Dinosaur PR

Dinosaur PR, the Yorkshire based digital PR specialist, has been appointed to handle the strategic social media and public relations for web application developers, Tier 2 Consulting, following a four-way competitive pitch.

Celebrating its 10th birthday this year, Tier 2 Consulting creates bespoke web applications for national and multi-national organisations such as GlaxoSmithKline, Suzuki and Kings College, London. GlaxoSmithKline has recently renewed Tier 2’s support contract, which is now in its 10th consecutive year.

With unique industry partners including Red Hat, the world’s largest provider of open source technology, Tier 2 is able to maintain the highest levels of technical skill and experience in Red Hat’s JBoss product range. The team also provides bespoke training, consultancy and development services to global companies.

The Dinosaur PR team will help raise the online profile of the Hertfordshire-based developers through an extremely targeted online thought leadership programme using a number of the latest social media channels and techniques. The Dinosaur PR team will also be targeting the business to business publications, blogs and forums to raise awareness of the great applications the company has built and the many businesses it has already helped.

Online PR Blogger Chris Norton, who is born and raised in Harrogate and Managing Director at Dinosaur PR, commented:

I have to admit it’s fantastic that Tier 2 has chosen to work with us to help raise the profile of the great work they are doing. Dinosaur PR has been operating for more than three years now and we specialise in raising awareness of businesses through online PR and social media. In my spare time I am currently busy writing the official CIPR (Certified Institute of Public Relations’) social media handbook on online crisis management, so I feel we are extremely well placed to advise a successful business like Tier2 on how to get the most from its digital and public profiles. Our team has some of the country’s leading specialists and we make sure we advise all of our clients where they should be focussing their time. If a campaign is properly integrated and delivered across several channels effectively it delivers far better business results and that’s why Tier2 have selected us to work with them. The Tier 2 team have developed some truly brilliant business-to-business web applications for some of the world’s leading brands and we are really looking forward to really showcasing their skills to the business-to-business market.

Chris Norton has been blogging on PR and digital marketing for more than six years and is listed in the top 100 marketing blogs in the world, the UK’s top 15 PR blogs and his posts and articles on online PR have appeared in a variety of marketing titles such as PR Week, Marketing and Revolution. You can check out his blog here.

This latest client triumph for Dinosaur PR follows of the back of a number of recent new business wins including the Dinosaur PR teaming up with the extremely exclusive global innovation management think that boasts the founder of Skype as one of its consultants.


Andy Kennedy, Managing Director at Tier 2 Consulting, comments:

We are delighted to be working with Dinosaur PR. This year marks our 10th birthday and is a brilliant opportunity for us to get involved in some of the more strategic public relations activities. We have secured some exciting new business wins in the past 12 months and look forward to raising the profile of the work of our UK-based team and maximising our online presence.

We started out as small business that focussed on delivering quality web applications and we have kept that ethos right up until today. We don’t outsource all of our projects abroad, our team is UK based, and our clients always deal with us. If you have an experienced local team that works closely with the client it will almost always deliver high-quality software efficiently. I have always felt that to deliver high quality software you need to speak to the actual people working on the project.

Tier 2 is an Advanced Business Partner of Red Hat, the world’s largest supplier of open source software. The team’s highly trained developers create custom built web applications that are designed to meet the specific needs of their clients.


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