Following the acquisition of the licence earlier this year, previously held by Fresh Radio, a significant amount of money has been invested to make this long-awaited development possible in Skipton.
Sarah Barry, Managing Director of Stray FM, said:
We have been genuinely overwhelmed by the support shown to us by the great people of Skipton and the Dales. I am really delighted to deliver on what we promised right from the start when we acquired the licence – true local radio on FM.
It is an honour and a privilege for us to broadcast to such a beautiful part of the country. It will go down as one of Stray FM’s proudest achievements, and we hope it will demonstrate our passion and commitment to the area even further as a result.
Stray FM’s parent company, UKRD Group, owns and operates nineteen licences across England, reinforcing its position as the dominant commercial radio player in North Yorkshire. It also owns radio stations based in Scarborough and York.
William Rogers, UKRD’s Chief Executive, said that he was pleased with the development:
This is a major step forward for both Stray FM as a radio station and the local community it serves which now has the opportunity to listen to great local radio on FM.
The arrival of 107.8 FM is being welcomed by Craven District Council.
Chief Executive Paul Shevlin said:
I think it’s fantastic for Skipton. What a week it’s been, the gold medal from Danielle Brown, the gold postbox in the middle of Skipton and now Stray FM broadcasting to Craven, that is a really fantastic opportunity.