Acceleris is working alongside BBC Worldwide to drive PR activity to support the product launch and drive sales of the app. The PR programme is backed by TV’s property gurus Kirstie Allsopp and Phil Spencer with Acceleris already having placed the duo on television slots, radio interviews nationwide, viral activity and social media engagement to promote their branded app. The Guardian quickly named the app “Consumer App of the Week”.
William Miller, Director of Talent & Brand Ventures at BBC Worldwide said: “The BBC has a strong track record of delivering innovative and highly successful consumer products which fuse engaging products with its talent and celebrity names. This latest app will be no exception.”
Acceleris Director and Head of PR Louise Vaughan said: “We are thrilled to be adding such as prestigious and world renowned name as BBC Worldwide to our client portfolio and are excited by the potential of the campaign which draws on our proven experience of successfully promoting digital consumer products for media brands.
“The campaign involves a real mix of traditional and broadcast PR coupled with a strong element of social networking engagement which will be used to directly support the commercial sales objectives of the campaign.”
The win adds another major organisation to the Harrogate-based agency’s portfolio of national clients and sees it further strengthen its reputation for delivering high-impact, integrated PR Campaigns for the media sector. In addition to media clients including Northcliffe Media and Johnston Press the agency’s client list includes Kier Maintenance, one of the UK’s largest social housing repair and maintenance companies, The Fuelcard Company, the UK arm of the American-owned world’s largest fuelcard provider, CSC Worldwide, developers of sophisticated software for structural engineers, Walker Morris, the national law firm , Rixonway, the market leading kitchen manufacturer and the National Federation of ALMOs (arms length management organisations), whose 62 members manage 1 million council houses around England.