Transdev reduce number of ticket zones from 19 to 3 and better value for money tickets

Following a public consultation, Transdev will reduce the number of ticket zones from 19 to 3.

1300 customers responded to the consultation, supplying approximately 94 hours’ worth of data and offering an insight into the challenges faced when travelling by bus in Yorkshire and across the Pennines.

The consensus was that the preceding ticket range was too complicated, featured too many different zones, and was too inconsistent. Those responses have helped guide the bus operator in rebuilding the ticket range from the ground up, with simplicity and better value in mind.

• Along with this change is the new Yorkshire Ticket, which will cover all Transdev buses in Yorkshire, with 1-Day, 7-Day, 28-Day, and Annual versions also available.
• To make travelling broader, Transdev are offering better value for money by extending the coverage of certain tickets.
• The Harrogate Ticket has been extended to Ripon and Pateley Bridge, while the wider Yorkshire Ticket covers all buses in Yorkshire – except east of FERA Science Campus on Coastliner.
• To make travelling more affordable, customers who travel more frequently will see a significant reduction in price for select journeys.
• Day Tickets from Harrogate to Leeds are down from £14 to £7.50, while Group Tickets for up to five people of any age are down from £25 to £16.

These customer-led upgrades, in addition to maintaining a £3 max single fare charge (£2.50 in West Yorkshire and £1 in Keighley), have resulted in the best-ever range of tickets for the millions of people who travel on Transdev buses in the North of England.

Head of Commercial, Dave Wallington, said:

From students and seniors to families and commuters, an incredibly diverse range of people use Transdev buses to get around Yorkshire and Lancashire every year – and our tickets must reflect that diversity.

That’s why Your Ticket, Your Say was so important to us, and why we’ve put so much thought into these changes, which represent some of the biggest upgrades that Transdev has made to its bus tickets in the past decade.

Our customers helped shape the future of their own bus tickets, and the campaign reinforced the collaborative relationship that Transdev has with those who rely on public transport.

Thank you to colleagues for helping to explain these changes to our customers. We appreciate that the transition is not always easy, but it will be worthwhile in terms of offering our customers simplicity and good value.