Joseph Ferraro is also an Ambassador for Authentic Beauty Concept:
It really fits with where I want to go with the salon.
I have been wanting this for so many years – us hairdressers need to do something for the planet.
The refill bar allows a client to buy a product and come back with an empty product and get a refill.
In all aspects it’s helping the environment, helping those clients recycle, and we are using less wastage as well, so the whole concept sits right with the salon.
They approached me to suts . midnfill, nofilter and it really resondated with me.
They have started with hair porducts and in the future they will move into collognes and makeups.
It’s all moving in the direction hairdressing should be goingg and where the world is moving being more about bein sustainable and giving back.
The range is free from silicones, sulfates, parabens, mineral oil or artificial colourants.
The salon has a refill bar where you receive a discount of 10% for refilling a previously used bottle.