Ticketmaster Sport is Harrogate Town AFC’s official ticketing partner on a long-term contract

7 June 2022

We are delighted to announce Ticketmaster Sport as our Official Ticketing Partner on a long-term contract, with immediate effect.

An industry leading platform, Ticketmaster work with a whole host of English clubs such as Arsenal, Tottenham, Bristol Rovers and Swindon Town, understanding the modern day demands of a football club.

This announcement is part of £3.5m being invested into the club off the pitch this calendar year, in response to feedback from our supporters over the course of the 2021/22 season.

Existing Season Ticket Holders will in the near future receive an email asking them to register for an account on our new ticketing site, which will be live imminently.

Here are some of the benefits supporters can expect to experience:

  • Multiple filtering options make it easier to find the tickets you need
  • Fully mobile optimised user interface
  • Digital season and match tickets
  • Options to manage your own tickets, forward or upgrade to seating
  • New functionality allows tickets to be allocated to friends and family
  • Enhanced accessibility sales online

Hamilton Mattock, Harrogate Town Ticket Office Manager:

We are delighted to have come to an agreement with Ticketmaster Sport and are looking forward to improving our ticket purchasing journey for supporters. Given the problems faced over the 21/22 season, Ticketmaster will make the entire ticketing process much smoother for both staff and supporters with their support and range of solutions.

The platform will continue to develop and meet the needs of our fans as we continue with our ambition of growing the crowd.

Club staff are now working with Ticketmaster to ensure our new system is up and running as soon as possible.

Information on ticket pricing, season ticket pricing and renewals will be made available as soon as possible.

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