F45 Training, represented by Savills, has secured its first site in the north, agreeing a new lease at Westgate House in Harrogate.
The Australian fitness franchise will let 2,238 sq ft (207 sq m) of ground floor space at Unit 5, Westgate House. F45 Harrogate will be the franchise’s first in the north, after being established in Bondi in 2013. The operator has since opened more than 500 venues across the Asia Pacific region, the Middle East, North America and Europe, making it one of the fastest growing fitness franchises in the world.
Social fitness is at the heart of F45’s ethos with a 50,000-strong community of members taking part in highly immersive team based fitness experiences. The workouts are continually evolving meaning that members never repeat the same class twice. Technology is also a key element of the firm’s business model with a patented platform used by all franchisees and a focus on digital engagement with existing and prospective customers.
Josh Howe, associate in the retail team at Savills Leeds, said:
We are delighted to have secured the first gym in the north for F45 following their considerable success in London and the south east. There is strong appetite for fitness and leisure operators from the public as increasingly unique concepts continue to refresh the market.
Luke Armstrong, global franchise director at F45 said:
F45 cannot wait to bring the world’s best team training workout to North Yorkshire with the opening of F45 Harrogate. Our record-breaking expansion around the world has fast asserted F45 as the market-leader in group fitness and we’ve learned that our popularity is not confined to the cities and as such our appetite for suitable regional real estate is huge.
The fitness industry is undergoing seismic change with discerning consumers no longer content with a generic, commoditised workout experience.