Specsavers’ national partner seminar and exhibition showcases new developments and products for the coming year and is held annually at the Birmingham ICC for the firm’s 1,200-strong retail network in the UK and in Ireland.
Following a successful inaugural event in 2015, Joe Manby Limited was once again briefed by the in-house events team to devise an event that would encourage engagement from delegates.
The solution was a multi-track conference programme with complementary extensive shell scheme exhibition area to showcase products and services.
Working closely with the Specsavers in-house creative team, Joe Manby Limited developed a layout designed to ensure simple navigation of the product exhibition area. Joe Manby Limited’s graphic experts produced 177 bespoke graphic clad wall panels – the equivalent of 2.25 tennis courts in area.
Andrew Manby, director at Joe Manby Limited said: We were delighted to provide our full range of event services for this seminar and exhibition again this year.
Specsavers wanted to push the boundaries of what was expected by those attending to encourage greater engagement and ownership of the event from participants.
The break-down of the event also presented a big challenge. The exhibition finished at 2.00pm and the whole event had to be dismantled, packed and reloaded within two hours as the hall had to be laid up for a dinner for the 1200 delegates the same evening. We completed the task and left the hall with just five minutes to spare!
Paul Marshall, SpecSavers Managing Director for UK/ROI commented: Following the very best Specsavers seminar ever, I want to say a really big thank you for your efforts and contributions.
We all really appreciate everything you achieved, all the stops you pulled out and the work you put in. It really makes a difference to our stores and ultimately our patients and customers.
Kevin Lewington, Business Events Producer, UK Retail added: The is the second year we have worked with Joe Manby Limited on our National Partner Seminar. It is our annual opportunity to get all our partner stores together and to enthuse them about our planned programme for the coming year so it is important that everything runs like clockwork. Our in-house creative team found Joe Manby Limited to be very easy to work with, highly efficient and solution-focussed. They’ve become a key extension of our team, so much so that they will be helping to deliver our Managers Conference this month.
Specsavers Optical Group Ltd was established in 1984, operates globally and has the largest market share in the UK optical retail market. A world super brand, Specsavers was voted the most trusted brand of opticians for five consecutive years and is one of the most recognisable with its humorous advertising campaign and a strapline (‘Should’ve gone to Specsavers’) that has become a popular everyday phrase.