Harrogate estate agency, FSS (Feather Smailes Scales), has unveiled a complete rebrand to modernise its image, widen its appeal to a broader audience and advance its online presence.
The move has been made in tandem with FSS’s evolving business model which has seen the company grow its market share in residential sales alongside its other areas of expertise in residential lettings, commercial property, chartered surveying and auctions.
FSS now in its 22nd year remains one of the few local property businesses to offer property services and expertise across all the key disciplines.
Simon Croft, partner at FSS, said:
This is an exciting step for us and we believe it will position the business well moving forward. The investment reflects our company ethos which continues to be the provision of comprehensive property services for our customers.
Creating a consistent, fresh and modern approach, the rebrand has been applied to all aspects of the business including FSS’s shop front on Raglan Street, the website, advertising campaigns, marketing materials and sale boards throughout the area.
Richard Smailes added:
Introducing a stronger identity will raise awareness within the market. The new website will ensure all our customers receive the same excellent customer service online, as they do from our committed team when they visit us at our offices.
Working with one of Harrogate’s leading brand and design agencies, Raw Creative, the team worked closely with FSS, which had been trading under its original branding since its formation in 1994. The agency redeveloped FSS’s identity which included a new logo, brand concept, website and marketing collateral.
- FSS is a specialist independent professional property partnership based in Harrogate town centre. FSS services include Estate Agency, Letting Agency, Property Auctions, Surveying, Valuations and Commercial Property.
- The only fully comprehensive property agency in the district, FSS was established in 1994, by the 3 founding Partners, Jim Feather, Charles Smailes and Peter Scales. FSS is today owned and managed by Partners Simon Croft and Richard Smailes and employs a team of 25 staff.