Whilst many Yorkshire-based businesses have enjoyed an enviable position in the global marketplace with solid infrastructure, good transport links and a skilled workforce, the emergence of new digital technologies has meant that it’s more important than ever to keep up with the online revolution.
Thankfully, there have been numerous examples of Yorkshire companies who have been able to supplement their traditional skills with the adaption of digital technologies in order to reach wider audiences and increase revenues in the 21st century marketplace.
Although the city of York may be more famous for its history and tourism trade, it has recently facilitated many companies who have used the central location of the city as a base for their online operations.
A great example of this can be found in the online music equipment retailer Gear4music that operates out of a huge warehouse on the edge of York and has swiftly risen to become one of the largest music equipment retailers in Europe
Key to the success of the business has been the development of a highly-user friendly website that features detailed descriptions of all of the many unique musical instruments on offer.
Similar to this is the example of Bedstar which can be found in the market town of Knaresborough.The company offers a huge variety of beds and bed-related products via their website.
The site also features a handy removal and recycle service in a way that perfectly marries the traditional customer service excellence of the region, along with the state-of-the-art convenience offered by the website.
Of course, not all online innovation has to be on such a large scale. This is because no matter the size or specialisation of the company, everyone can benefit from the online retail revolution.
The bespoke interior design shop Interiors Nine To Eleven have been able to attract a much wider audience beyond their Malton locale through their informative and friendly website. And by featuring a constantly-updated blog, it provides for a much more engaging way to familiarise potential customers with their latest products.
Whilst the high street retailer may seem to have the most gain from the online revolution, companies such as Sparkies Spares have shown that a digital shop can deliver some impressive results in the trade domain too.
The Pickering-based electrical supply company have developed an exhaustive online resource of their products that often prove hard to find in more conventional electrics retailers, and in doing so have strengthened the company’s presence in the rapidly-growing online retail sector.