Unit4 signs sponsorship deal with world-class cyclist Alex Dowsett

Bristol & Harrogate, UK 3rd July 2015 – Unit4, a fast growing leader in enterprise applications for service organisations, today announced a sponsorship deal with world class cyclist Alex Dowsett, who will compete in this year’s Tour de France for the first time.

Alex is an exceptional athlete. In May this year he broke the world record for the longest distance cycled in one hour, called ‘Alex Dowsett’s Perfect Hour’. He is a four-time national time trial champion, won a gold medal at the Commonwealth Games 2014, and won the 2015 Bayern-Rundfahrt. He will compete in the Tour de France for the first time in 2015. The Grand Depart takes place on Saturday, 4 July 2015 in Utrecht, Netherlands this year, home to Unit4.



Along with being one of the world’s most exciting young cyclists, Alex Dowsett suffers from a condition called Haemophilia. Haemophilia is a rare bleeding disorder in which the blood does not clot. Alex’s success would be an incredible achievement for anyone, so the fact he suffers from the rare and incurable disease makes it all the more extraordinary.

He is thought to be the only athlete competing on the world stage with this condition. Despite his illness Alex continues to compete in professional cycling at the highest level while supporting and giving hope to children suffering from rare diseases through his charity, Little Bleeders.

Unit4 has signed an initial one year sponsorship deal with Alex and has matched that with a donation to the Little Bleeders foundation.

 

José Duarte, Unit4 CEO said:

Alex is a role model for having self-belief and striving to achieve greatness against the odds.

He is an inspiration to all of us, as he made the impossible reality by creating his own rules.

There is a lot we can learn from his determination and hard work. Not only is he a great sportsperson, he is passionate about helping other Haemophilia sufferers.

We are proud to be associated with Alex and look forward to seeing him at the start ramp on Saturday.


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