Harrogate-based, Yorkshire Cancer Research will turn the White Rose Stand blue when England plays New Zealand at the 2nd Investec Test Match at Headingley Cricket Ground this Sunday.
Day three of the match has been dedicated ‘Yorkshire Cancer Research Day’ to highlight the partnership between the charity and current County Champions The Yorkshire County Cricket Club (YCCC).
The community stand at the historic venue will be transformed into a sea of blue as a thousand people don charity t-shirts to help raise awareness of skin cancer and the dangers of being out in the sun too long.
Yorkshire Cancer Research will be on hand during all five days of the match to offer sun awareness advice and free sunscreen and UV wristbands. Free health checks led by the Boundaries for Life initiative, which include measurement of blood pressure, body mass index and cholesterol levels, will also take place on the Sunday.
The YCCC partnership embraces the whole of Yorkshire Cricket including the Yorkshire Cricket Foundation which encourages children to take up the game and the Yorkshire Cricket Board.
Charles Rowett, Chief Executive Officer at Yorkshire Cancer Research, said: We’re incredibly proud of our partnership with YCCC and we can’t wait to spread the word about how we’re working together at the England v New Zealand test match.
Our message to everyone coming to enjoy the cricket is ‘Don’t get caught out by cancer’. You can stay safe in the sun and reduce your risk of developing skin cancer by wearing high factor sunscreen and protective clothing and spending time in the shade. Early diagnosis saves lives, so we’re also keen to encourage people to see their doctor if they notice any unusual changes on their skin.
Cases of skin cancer in Yorkshire have risen by 170% over the past 25 years, and exposure to the sun is the cause of most cases of the disease. It is estimated that 80% of lifetime sun exposure occurs during childhood, and one blistering sunburn can double the risk of getting skin cancer later in life.
First team players from YCCC, including captain Andrew Gale and Richard Pyrah, were recently screened for signs of skin cancer at a special clinic held at Chapel Allerton Hospital, Leeds, as part of the campaign.
Andrew Gale said: As cricket players we spend a lot of time out in the sun in the summer so it’s definitely beneficial for the lads to see the doctors and get checked out. We’re also keen to raise awareness among people, especially the young, at cricket clubs throughout Yorkshire and our partnership with Yorkshire Cancer Research is really helping us get the message out there.