Yorkshire gets ‘Sherlocked’ for brain research

Sherlock fever has gripped Yorkshire as a charity’s campaign to set a new Guinness World Records™ title for the Most People Dressed as Sherlock Holmes has gone viral.

Sherlock Holmes, one of the most popular consulting detectives of all time, is on the case to help raise money for the Yorkshire Brain Research Centre at the Leeds Teaching Hospitals.



The Guinness World Records attempt promises to be the biggest Sherlock party ever. It takes place on 31 August 2014 in Temple Newsam, Leeds from 12 noon. The entry fee is £15 and every participant will receive a Deerstalker hat, pipe and magnifying glass on the day of the event. The minimum number of people required to set a new Guinness World Records title is 250 participants.

The world’s biggest Sherlock party will include a big stage featuring comedy, music, dance, cosplay, circus and theatre. There will be food, fun rides and a few special guest surprises along the way.

Clair Challenor-Chadwick, Appeal Director of the Yorkshire Brain Research Centre, said: Sherlock is the perfect fit for brain research as the brainiest detective of all time was born in Yorkshire. He is helping us raise awareness of this much under-funded area and to help patients with dementia, epilepsy, Parkinson’s and MS. You don’t have to be a super fan to join in, everyone is welcome to come and help support this crucial cause and the great thing about Sherlock is he’s loved by so many across the generations. It’s going to be a fun family day out, and we’re asking Yorkshire to get behind the event, be part of a World Record, and help the new Brain Research Centre make life changing differences.

 

A spokesperson from Guinness World Records said: We’d like to wish everyone participating in this attempt the very best of luck. It’s for a great cause, and hopefully by the end you’ll be official Guinness World Records holders.

The event has galvanised world-wide support with donations from Chile, France, USA, Canada, Japan and Mexico. Sherlocks have been popping up all over Yorkshire and from around the world on social media, with Sherlock fans posting #sherlockselfie pics to help raise awareness of brain research and the world record attempt. Pictures have been posted from the Great Wall of China, from Australian beaches, and outside 221B Baker Street itself.



Even British Airways and Leeds Bradford Airport are getting on the case. The best #sherlockselfie pic will win return British Airways flights to London, a night at the five star Royal Horseguards in a river view executive room with breakfast and a visit to the Sherlock Holmes Museum at 221B Baker Street.

Outside on the runway: Launching their own world record “selfie” are: (left-right): Tony Hallwood, Leeds Bradford Airport aviation development and marketing director, Lucy Jayne Pattinson, British Airways’ customer service agent and Jim Keegan, British Airways’ regional customer service manager UK regions & Ireland
Outside on the runway: Launching their own world record “selfie” are: (left-right): Tony Hallwood, Leeds Bradford Airport aviation development and marketing director, Lucy Jayne Pattinson, British Airways’ customer service agent and Jim Keegan, British Airways’ regional customer service manager UK regions & Ireland

Social media fans are being asked to TEXT BRAIN to 88811 to donate £5 and to nominate a friend.

Clair said: “We have had #sherlockselfie pics from Wimbledon and the Tour De France. There’s going to be a real festival spirit on the day. We’ll even teach everyone a collective Sherlock dance with their deerstalker hats and magnifying glasses to be performed on the day.”

Celebrities, businesses, and sporting stars have also joined the case for Sherlock, with cast members of Emmerdale, players from the Huddersfield Giants Ruby League, and a British Airways Sherlock selfie of pilots and air staff taken in the cabin of a jet at Leeds Bradford Airport.

To register to the event go to www.sherlockworldrecord.com

For special announcements and event news follow @sherlockrecord, #sherlockselfie


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