New company launches to provide support to global business

A new full-service technical marketing business to help global manufacturers expand and increase exports hasrecently launched.

Former laser measurement technology entrepreneur, Elaine Ball (pictured), a chartered marketer and member of the Chartered Institute of Marketing, has launched Elaine Ball Technical Marketing, Harrogate, to support manufacturing businesses as part of moves to boost exports.



The new company, which is initially focusing on the global surveying, geospatial, satellite, oil & gas, marine, quarrying and mining sectors, has been launched after Elaine Ball sold her share in York-based global laser measurement technology company, Measurement Devices Ltd (MDL), where she rose from marketing manager to managing director, to global manufacturing giant Renishaw as part of a multi-million pound deal.

The sale followed 60 per cent annual sales growth at MDL which used a network of international agents to sell the technology which allowed the business to break into the traffic and aviation sectors with laser distance meters. Resulting sales saw the company almost triple turnover and staff grow from 26 in 2005 to 120 in 2012 as the company’s laser measurement devices, also used in quarrying, mining, civil engineering and marine GPS, were taken up worldwide.

Elaine Ball Technical Marketing (ebtm), Harrogate, which has already attracted clients in New York, Toronto, Leeds and Scotland, will apply Elaine Ball’s international marketing and sales expertise to enable UK manufacturers to identify new UK and overseas markets and for international companies to break into new markets, including the UK, with support from a wide range of business-to-business marketing techniques.

Elaine Ball, a member of the Institute of Directors and of the Yorkshire Council for the CBI, says:

Globalisation, developments in e-commerce and the need to stimulate exporting are creating new opportunities for engineering and technical businesses worldwide.

Elaine Ball Technical Marketing is a full-service marketing and communications business to help support these developments internationally, including helping more technical international businesses find partners in the UK and Europe. Ultimately I believe that these changes will also see more young people seek careers in engineering, manufacturing and technology because this is where sustainable GDP growth can be created.

Elaine Ball Technical Marketing applies global marketing expertise backed by individual specialist businesses in graphic design, website construction, social media, PR, copywriting and photography all delivered through as single team.


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