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Healthy Deal as 9xb Signs M&S

Marks and Spencer has agreed a new 12 month deal with which will see the Harrogate agency manage and maintain content on the retailer’s flagship healthy living website in 2013.

9xb first started working with M&S in 2009 to develop a new lifestyle site to support the launch of a range of healthy food ranges which included Simply Fuller Longer, Eat Well and Count On Us.


Chris Kell of said:

We created interactive healthy eating tools such as a BMI calculator, weight tracker, alcohol calculator and personalised diet plans.

Healthy lifestyle is a dynamic and fast growing consumer area so the site needs constant maintenance to ensure it remains relevant and interesting and we’re delighted M&S has asked us to continue to work with them on it.

We will provide ongoing strategic advice to the M&S team and will continue to support them with the technical and creative development of the site.

The deal will see 9xb’s digital team work closely with the M&S health team to keep the content up to date with new recipes, health advice and information about the latest food ranges.

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