Acceleris Marketing Communications, has added to its motor sector portfolio after being appointed by car dealership group Vantage Toyota, to support a new CSR programme.
An initial three-month campaign will see Acceleris launch and promote a community initiative that will invite local groups across Yorkshire and Lancashire to win part of a £12,000 prize fund to support their work.
Vantage Toyota was set up in Knaresborough, in 2003, and has gone on to establish a loyal customer base in northern England. After growing steadily in Yorkshire and Lancashire, it has now opened its first Hyundai dealership in Salford – the only Hyundai dealership in Greater Manchester.
The new client further extends Acceleris’ work in the motoring sector, which has become a significant niche practice for the agency and includes some of the biggest names in motor retail. Recent activity includes integrated communications campaigns for the UK’s leading fuel card reseller, The Fuelcard Company, as well as offline campaigns and events for Daily Mail owned used car business motors.co.uk – the UK’s second largest used car website.
Acceleris Director and Head of PR, Louise Vaughan, said:
I am delighted that Acceleris has been appointed by Vantage on the strength of our considerable and varied experience in the sector. As an agency, Acceleris is continuing to adopt an ambitious new business strategy and it is heartening to see another client that is embracing the importance of CSR activity to help enhance the communities in which it works.
Vantage Toyota Marketing Manager, Louise McLoughlin, said:
We have always placed great emphasis on forging close links with the people and organisations around each dealership. When we decided to take this up a gear with a more ambitious, structured programme, we sought a partner that could demonstrate both achievements in community relations and an understanding of our business.
Having worked with both community based organisations as well as companies within our own industry, Acceleris established itself as the logical choice.
Launched in December 2006, Acceleris has recorded revenues in excess of £5 million to date. The agency has also worked with large brands such as Sainsbury’s, McDonald’s, Orange and Starbucks and is the current Chartered Institute of Public Relations ‘Outstanding PR Consultancy of the Year’ for Yorkshire and Lincolnshire.